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Love's Travel Stops gears up for expansion with 20 new stores in 2024

Love's Travel Stops, in celebration of their 60th anniversary, has announced an ambitious expansion for 2024, together with significant service enhancements catering to the trucking and RV communities.

The big picture: The Oklahoma City-based company aims to open 20 to 25 new stores this year, introducing between 1500 and 2000 additional truck parking spaces, and is set to renovate and rebuild several older locations to modernize its network.

  • Love's further plans to add seven new truck washes, doubling its current number, and will increase RV services with 44 more locations offering RV hookups by year's end.
  • Food service options are also growing, with 20 new restaurants and an expansion of the Fresh Kitchen Concept in the pipeline.
  • Proving a commitment to service, Love’s will roll out 10 new full-service Speedco locations, add 50 maintenance bays, and approximately 60 emergency roadside vehicles to its network.

By the numbers: Love's has made a significant investment in its operations, with plans to spend between $2 million and $7 million per location on updates over the next five years.

Bottom line: Love's continues to invest in serving the professional driving community, including Freightliner ExpressPoint service at over 400 locations, reflecting their innovative spirit in catering to customers' convenience and cutting down on truckers' downtime.

Shane Wharton, president of Love’s, remarks on the company's growth from its humble beginnings, stating, "Today, as the only major travel stop that is still family owned and operated, we continue with his innovative spirit by adding new products and improving the experience to give customers more reasons to stop in."

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